All posts by solmazsharif

Starbucks’s Reward Program Pitch

Proposed headline: Starbucks and Sky-High Retail Rates

Slug: Starbucks; Neighborhood; Rent

Key elements:
Look at zip codes in New York City with Starbucks locations.
Compare retail rents between zip codes with and without Starbucks.
Talk with experts and those affected about the impact of rising retail rents on neighborhood businesses.
Look at proposals from the de Blasio administration and New York Economic Development Corporation to support small businesses.

The hook:
With Bill de Blasio taking office, there is increasing attention on changes to the outer borough neighborhoods and what types of demographics those changes are being catered to. Starbucks is planning to open 3,000 new stores in North America by 2017 (we will find information about what new locations are currently slated in New York City).

Data:
https://docs.google.com/spreadsheet/ccc?key=0AplQbGE9zXC5dGNFTHRZd0VsNVhRbUc3Mko0YlNJZEE&usp=sharing

Sources:
NYU Furman Center for Real Estate and Urban Policy.
Shannon Moriarty
Communications Director
Email: shannon.moriarty@nyu.edu
Phone: 212-998-6492

Paul Milstein Center for Real Estate Research at Columbia
Media Inquiries
Keshia Mark
klm74@columbia.edu
Evan Nowell
egn2109@columbia.edu

Baruch Real Estate
George Donohue
Todd Trewhella

Director of Development at Starbucks Coffee Company
Someone at RKF. A large New York retail real estate broker
Farron Roboff, Senior Vice President at Royal Properties. Has leased to Starbucks locations.
press contact is Jeff Kintzer jeff@royalpropertiesinc.com